WHAT MAKES A GOOD TRADE SHOW BOOTH?

The Aesthetic Of Your Trade Show Booth

The first thing people will notice about any trade show booth is its design. The branding, the activity, the color scheme, merchandise, the props, the wow factor… It all comes together to make a good trade show booth aesthetic.

One of the best ways to take your trade show booth design to the next level is to make it as eye-catching as possible, no matter the target audience you are aiming for. You must make the most of your space, cut through the noise, and captivate the attention of the attendees.

The Uniqueness Of Your Trade Show Booth

The second thing that makes a trade show booth good is the unique nature of what it has to offer. Any trade show booth can have a regular desk, a few pens or keyrings, or some brochures for people who show an interest. Instead, you can host a game show or contest related to your industry. You can also showcase your most attractive technology or find an innovative way to demonstrate your product or service directly to the attendees, involving them in the process.

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Location Of Your Booth

Most trade shows will provide prime location booths for an additional charge. If you are willing to pay more, look into this early. Most trade shows’ prime locations sell out fast, so you may need to think further in advance. If you want to attend a trade show for the long term, year after year, a prime location for your trade show booth is something you can try to leverage at that time.

Booth Hosts

Consider having a booth host trained to answer simple questions and direct buyers to the appropriate staff member in the booth. You can also try using entertainers like a model, a singer, a magician, or any other entertainer that goes along with your brand’s persona or the booth’s theme.

Use Of Technology For Your Booth

You can apply many modern technologies to the trade show booth display to give yourself the upper hand. Lately, digital signage and interactive touch screens are being incorporated into trade show booths to attract attention. You can use these signage and touch screens to demonstrate processes, educate customers, showcase testimonials, and many other functions that can differentiate you as an exhibitor on the trade show floor.

Proximity marketing is another technology that you can use to your advantage. As attendees pass by your booth, messages are sent to their mobile phones containing special offers and other messages about visiting your booth.

The Setup Of Your Trade Show Booth

Finally, any good trade show booth starts from its setup. The materials, quality, layout, trade show display ideas, and even the people you use to represent your brand must be excellent in your field. You want to show quality, personality, professionalism, and ultimately be memorable for all of these different things without being irritating to your audience. Tailor your booth and set up who matters to you most; greatness is much closer than you may think.