Exponents – Blogs
7 Essential Soft Skills for Sales Success at Trade Shows
Call it the most evident form of demonstration effect in marketing, trade shows are characterized by cut-throat competition among participating brands to grab the attention of visitors, engage with […]
Your essential trade show travel checklist by Exponents
Are you traveling to another city, state or country for a trade show? Trade shows in other cities and regions can be great opportunities to generate new leads and […]
How Do Smart Marketers Scale Customer Success at Trade Shows?
What the eyes see, the mind believes to be true. Taking a leaf out of the book of Steve Jobs to create a reality distortion field, smart marketers that […]
Trade Show Must-Haves to Build a Crowd at Your Booth
In the crowded, competitive environment of a busy trade show, there’s nothing quite like being noticed. From free giveaways to product demos, there is a range of ways to […]
How to Design a Trade Show Conversion Funnel to Scale Up Profits?
If you have been searching for a way to drive your profits up at your next trade show but have had no luck finding an easy solution, then designing […]
