Making the Most of Your 20×30 Trade Show Exhibit Rental in Chicago

It doesn’t matter whether you have a small or large company. If you want to showcase your products to a wide audience, a trade show is the easiest way for you to achieve your goal.

Unfortunately, most trade shows come with a fairly large price tag and a host of important decisions that you will be required to make –

• What size custom trade show exhibit do you need?
• How can you enhance your customer’s experience?
• How can you display your products for maximum impact?

The questions that need to be answered are endless.

Before you decide on what kind of exhibit you need, it’s a good idea to first outline your goals for the trade show. Some important goals that companies usually want to achieve include:

• Introducing new products and services
• Increasing brand awareness amongst their target audience
• Demonstrating their products or services
• Gathering leads
• Signing new contracts

Now that you know what your goals are, it’s time to get into the specifics. If you’ve already decided to book a 20×30 exhibit booth at the next Chicago trade show, here are a few ways in which you can ensure that your exhibit booth out from the crowd:

1. Play with the Lighting:

If you think you need to be limited by the pre-existing lighting at the venue, we’re happy to say that you can use innovative lighting to draw attention to your booth.

It’s important to draw up a lighting scheme that allows you to highlight certain important areas and aspects of your booth.

Of course, it’s crucial that you get the light placement absolutely perfect for maximum impact. If you have any monitors, screens, or projections in your booth, you will want to keep the lighting slightly dull so that the visuals are easy to see and consume.

Don’t forget to do a test run of your lighting before the actual trade show to ensure that everything works smoothly.

2. Let Your Exhibit Booth Speak for You

An empty booth is like a blank canvas that is waiting to be decorated with your brand’s name and colors. Make sure your logo is placed in such a way that it is easily visible from a distance – even at a crowded trade show.

It’s a good idea to only use your brand colors and fonts throughout your booth, as customers are likely to associate the color with you and your brand.

3. Make Your Entire Booth an Experience

You can bring your trade show booth to life by making use of a variety of materials and textures. Depending on what works for your brand, you could consider adding wood, stone and greenery to your display. You could also add carpets or fabric-covered walls to lend your booth a gentle touch.

4. Use Your Space Wisely

No matter what the size of your booth is, you need to make sure that you utilize every available space to the best of your ability.

In a 20×30, you have a little breathing room to cordon off an area for private meetings with potential clients. You also have space for seating, offering tired attendees someplace to sit down and relax while also learning about your products.

Why Renting is the Better Choice

Before participating in a trade show, you’ll have to make the most important decision of all. Should you invest a whole lot of money into purchasing a trade show exhibit, or should you just rent one out? Let’s take a quick look at a few reasons why renting is the better option:

It’s Cost-Effective

If you want a fully-customized trade show exhibit, it could cost you quite dearly. On the other hand, if you opt for 20×30 trade show exhibit rentals in Chicago, you will only have to spend a fraction of the cost for an expertly-crafted exhibit.

You Get a Fresh Look Every Time

Once you’ve invested a large amount of money in buying a customized booth, you’ll have to use the same display and graphics a few times before you actually earn any profits on your investment.

On the other hand, if you choose to rent every time you head to a trade show, you can switch around the graphics and display, so that your booth also has a new and fresh look.

Storage and Maintenance Aren’t a Concern

Once you purchase a trade show exhibit, you also have to maintain it and store it – both of which come with their own additional costs.

When you rent out an exhibit, the rental company you choose to partner with will take the booth back at the end of the trade show, so you don’t have to worry about where to store your booth, or how much it will cost to keep it looking brand new.

It Allows You to Be Flexible

Let’s say you bought your booth and got your graphics and banners customized for a 10×10. Now, you want to attend a new trade show, where the format is 20×30.

If you choose the same graphics and designs, you can end up grossly underusing your booth space, which could hamper your trade show experience.

But, when you choose to rent, you can play around with the sizes every time, so you never have to worry about cramming too much within a confined space or stretching out your graphics to suit a bigger space.

How Can Exponents Help Me?

As trade show experts, we’re here to answer all your queries about 20×30 exhibit rentals in Chicago. Right from the time you choose us as your partners, we will guide you along every step of the booth rental journey.

We will work with you to create an eye-catching booth that invites customers in for a quick chat, and perhaps to sign a contract.

Our Services

Our wide range of services for 20×30 trade show rental booths in Chicago includes:

Booth Selection

We’ll help you decide whether your brand would benefit from an island booth, an inline booth, a modular booth, or a double deck booth. Once you’ve understood what kind of booth you want, we’ll help you come up with a plan for the display.

Booth Design

The sky is the limit when it comes to designing your booth. When you partner with us, you can either choose from our readymade designs. Or, you can work with us to come up with a new trade show booth design that you think will work for your company.

We’ll personalize all the graphics and show you samples of everything in advance, so you have the time to make any tweaks and changes that you think are necessary.

Booth Construction

As we inch closer to the day of your trade show, you needn’t worry about having to nail down your booth or putting up shelves and monitors by yourself.

In fact, you won’t have to do it at all. We’ll set up the entire booth for you. And, we’ll only use high-quality materials and customized fabrics to ensure that your booth is truly one-of-a-kind.

 On-Site Assistance

Partnering with us means that you don’t have to do anything alone. We’ll have one of our technicians with you at your trade show to quickly sort out any issues that may crop up. All you need to do is focus on signing those new clients.

We Stick to the Budget

We generally work out commercials in one of two ways. You can choose to tell us exactly how much you can afford to spend, and we’ll stick to your budget.

Or, we’ll come up with a plan together, following which we’ll share an estimate with you. Once you approve, we’ll make sure we work within our means to get the job done without wasting anything out of the promised amount.

Our Promise

Over the last several years, we have helped a number of companies with their 20×30 trade show exhibit rentals in Chicago, and we can do the same for you.

We have a skilled team of workers who are more than capable of helping you realize your trade show booth goals by devising strategies that work, no matter what your budget.

We are committed to creating award-winning 20×30 exhibit design in Chicago, and we look forward to partnering with you soon.