JAQ

JAQ, a Swedish innovation company that develops and industrializes solutions for powering portable electronics trusted Exponents to build their custom trade show booth @ CES, Las Vegas

Our Role

Jaq, the conference organizer, partnered with Exponents when planning this groundbreaking event. Our task was to handle booths for their sponsors, managing all aspects related to shipping, logistics, installation, and dismantling. They required

The Challenges

There is no better place than CES to launch leading technology products and JAQ was not going to miss the opportunity. But an event of this magnitude was likely to draw a million visitors and some really large exhibitors like Samsung & Nikon. JAQ had booked a 10 X 20 space in the 2.47 million sq.ft area and they wanted to make the most of every inch. How does one plan a booth that’s truly a crowd puller within the space and budget constraints?

JAQ needed:
1. A booth with premium imagery for that lasting first impression
2. A booth with adequate branding & messaging opportunities to communicate the new product story

Our Solution

Exponents created a design concept as refreshing as the product

1. A custom trade show booth with an ingenious design to match the brand image
2. A clear white backdrop contrasted with brand colours to create a fine upclass look
3. Adequate stands, podiums, multi-media and walls covered with crisp graphics that tell the new product story in an uncluttered way

The Results

It surpassed all expectations

1. The state of art booth drew the right crowd, keeping the booth staff super busy
2. Their innovative product line generated overwhelming buzz and business

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